Amo a MX 

This project starts with a book from Luis Roberto Ramírez Álvarez. A  fourteen year old mexican genius that now studies Quantum Physics in UCLA. 

Things in Mexico got pretty bad politically when a group of 43 students dissapeared in the hands of the mexican military.  Luis Roberto thought about doing something that could ease a little bit the tension in the air. He wrote a book about the 43 things he loved the most from Mexico.

The illustrations where commissioned to Pamela Medina and Santiago Solis. 

ROLE

Creative Director, UI/UX, Front-End Development

URL

amoamexico.mx

OBJECTIVES

To make a digital version of the book and give something else to the user, to almost make him play.

My team and I proposed an interactive tool where users can illustrate and share the reasons why they love Mexico.

• How can we make a book with just text and images more interactive and alive?
• There are 43 pages and we don’t want the classical one page scrolling navigation.
• Users can get bored with the length of the book and desist after a few slides.

SOLUTIONS

• Involve the audience step by step and give them the chance to share their reasons of why they love Mexico.
• Separate each slide into a section so the user can orderely and calmly enjoy the digital book.
• Add animations and make it look very attractive and fun.
  

GIVE USERS A CHANCE

A web app where people can create their own story
and illustrate the reason why they ♥ Mexico

Want to collaborate?